Auctions: Research Opportunities in Marketing
نویسندگان
چکیده
منابع مشابه
Auctions: Research Opportunities in Marketing
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
متن کاملAuctions : Research Opportunities in Marketing 1
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
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We systematically overview the literature in keyword search and propose several promising research directions. The paper is organized by each agent in the search process; searchers, advertisers and the search engine and reviews the key research issues for each. For each group, we outline the decision process involved in keyword search. For searchers, this involves what to search, where to searc...
متن کاملMarketing Letters , 13 ( 3 ) , August 2002 AUCTIONS : RESEARCH OPPORTUNITIES IN MARKETING
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
متن کاملOpportunities for Family Research in Marketing
Please direct correspondence to either author. The authors would like to extend thanks to the editors (Joe Cote, John Murray) and the reviewers for their helpful comments. EXECUTIVE SUMMARY Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. However, in the recent past, there has been a decline in interest in family as a unit of analysis. Y...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2002
ISSN: 0923-0645,1573-059X
DOI: 10.1023/a:1020399513113